DealerRater® Names Lamborghini Dallas 2012 Lamborghini Dealer of the Year for the U.S.

DealerRater, the world’s premier car dealer review web site, just announced the winners of the 2012 Dealer of the Year Award Program. Through this award program, 37 manufacturer categories were represented and Lamborghini Dallas, located in Richardson, Texas was named 2012 Lamborghini Dealer of the Year for the U.S.

According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews.

“Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service,” said Chip Grueter, President of DealerRater. “We congratulate Lamborghini Dallas and look forward to their continued success.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We are honored that Lamborghini Dallas was named DealerRater 2012 Lamborghini Dealer of the Year for the U.S. We embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire team at Lamborghini Dallas. We also want to take this opportunity to thank all of our team members for their unparalleled commitment to excellence, thus making this award a reality.”

The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year.

The winners of the 2012 Dealer of the Year Awards were announced at the 2012 NADA & ATD Convention and Expo in Las Vegas, Nevada during a press conference on Sunday, February 5, 2012.

About Lamborghini Dallas
Lamborghini Dallas is one of the largest free-standing Lamborghini dealerships in the world with a new state-of-the-art showroom, factory certified service facility and parts department. Lamborghini Dallas is the Highest-Rated DealerRater Certified Lamborghini Dealer in the U.S. driven by some of the highest ranked product specialists and certified technicians in the country. Lamborghini Dallas is part of the highly regarded Boardwalk Auto Group with eight franchises located in Dallas and San Francisco.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Lamborghini, Porsche, Audi, Ferrari, Maserati, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program.

Lamborghini Dallas named DealerRater® 2012 Dealer of the Year Finalist

DealerRater, the world’s premier car dealer review web site, just unveiled the finalists of the 2012 Dealer of the Year Award Program. Through this award program, 37 manufacturer categories were represented and Lamborghini Dallas, located in Richardson, Texas was named as a 2012 Dealer of the Year Finalist.

“As dealers across North America anxiously await final results of the 2012 Awards, we congratulate Lamborghini Dallas for their demonstrated success in customer satisfaction,” said Chip Grueter, President of DealerRater. “Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We are honored that Lamborghini Dallas was named as a DealerRater 2012 Dealer of the Year Finalist. We feel that DealerRater has become one of the primary information sources for car buying consumers. More than that though, we embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire team at Lamborghini Dallas.”

The winners of the 2012 Dealer of the Year Awards will be announced at the 2012 NADA & ATD Convention and Expo in Las Vegas, Nevada during a press conference on Sunday, February 5, 2012.

About Lamborghini Dallas
Lamborghini Dallas is one of the largest free-standing Lamborghini dealerships in the world with a new state-of-the-art showroom, factory certified service facility and parts department. Lamborghini Dallas is the Highest-Rated DealerRater Certified Lamborghini Dealer in the U.S. driven by some of the highest ranked product specialists and certified technicians in the country. Lamborghini Dallas is part of the highly regarded Boardwalk Auto Group with eight franchises located in Dallas and San Francisco.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Lamborghini, Porsche, Audi, Ferrari, Maserati, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 550,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.

Tim McKenna Promoted to General Manager of Lamborghini Dallas

Lamborghini Dallas former General Sales Manager, Tim McKenna was promoted to General Manager effective November 18th, 2011. “Tim has been a key part of the success of our sales department and we are thrilled to promote him to this important position to oversee the entire operation,” said former General Manager, Brian Ongaro, who is now the Vice President of Sales and Marketing for the parent company Boardwalk Auto Group.

Prior to Lamborghini Dallas, Tim McKenna worked in numerous management positions with the Ethos Group, Ignition Motorcars, North Texas Nissan, and John Eagle Honda. Prior to his entry to the automotive business, Tim worked as a Financial Advisor for Ernst and Young and Merrill Lynch. Tim graduated from Texas Tech University with a degree in Public Relations and Business Management. Tim is married to Denellie and they reside in McKinney, Texas, with their three sons.

“Tim orchestrated the strategy to focus our pre-owned department primarily on used exotics, which has proven to be extremely successful. Lamborghini Dallas now carries one of the best selections of used exotic cars in the country, in addition to currently being ranked the 2nd highest volume new car Lamborghini franchises in the U.S.,” said Brian Ongaro.

About Lamborghini Dallas
Lamborghini Dallas is one of the largest free-standing Lamborghini dealerships in the world with a new state-of-the-art showroom, factory certified service facility and parts department. Lamborghini Dallas is the Highest-Rated DealerRater Certified Lamborghini Dealer in the U.S. driven by some of the highest ranked product specialists and certified technicians in the country. Lamborghini Dallas is part of the highly regarded Boardwalk Auto Group with eight franchises located in Dallas and San Francisco.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

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Lamborghini Dallas Has Become the Highest-Rated DealerRater Certified Lamborghini Dealer in the U.S.

DealerRater, the nation’s premier car dealer review web site, has certified Lamborghini Dallas, one of the premier car dealerships in the nation.

Dealerships that qualify for this certification program must be committed to quality customer service and in good standing with DealerRater. Certified Dealers have the opportunity to actively engage DealerRater community members and potential customers. DealerRater visitors can feel confident in knowing that a Certified Dealer is dedicated to providing a high level of customer attention and in the event of a disappointing experience, will work with the reviewer to rectify the situation.

In the past two years, DealerRater has demonstrated record increases in dealer reviews, web traffic and registered users. “Our steady growth points to the increasing significance of third-party online reviews in today’s auto marketplace,” said Chip Grueter, President of DealerRater. “Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service.”

Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We chose DealerRater because we understand the importance of building trust with online shoppers. We feel that DealerRater has become one of the primary information sources for car buying consumers. More than that though, we embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire organization.”

About Lamborghini Dallas
Lamborghini Dallas is one of the largest dealerships of its kind in the United States—a testament to Lamborghini and its storied pedigree. With a state-of-the-art showroom, factory-certified service facility, and a team of master technicians, Lamborghini Dallas is dedicated to the legacy of the famed raging bull.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About DealerRater®
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and International car dealers, 460,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.

Lamborghini Dallas Fall Owners’ Rally: Driven in North Texas

It was a perfect morning with temperatures in the 70’s as 19 Lamborghini’s roared from the parking lot of Lamborghini Dallas for their Fall Owners’ Rally. The route took the drivers 15 miles north on Central Expressway as on-looker’s snapped pictures with their cell phones. They exited at Fairview and headed northeast through New Hope and Blue Ridge, then south to Caddo Mills and Royce City before reaching their destination at Lake Ray Hubbard.

Somewhere along the way, part of the group made a wrong turn and had to create a new route through the back roads that didn’t show on their navigation systems. It was quite an adventure, but everyone had a great time exploring the open roads and new scenery.

When the participants arrived at The Harbor on the east shore of Lake Ray Hubbard, they were greeted by a live band playing at the annual “Rockin On The Docks” festival. Arts and crafts vendors along with many food tents lined the dock, as people enjoyed the beautiful weather along the lakefront.

Lamborghini clients enjoyed a terrific meal at Luna de Noche, as they shared stories about the drive and how much fun it was to be part of a group that shared a passion for these Italian supercars. Everyone was excited to spend the rest of the weekend watching the Rangers and the Cowboys defeat the teams from St. Louis, so they departed around 2pm and headed back towards Dallas.

The group is looking forward to their next gathering on November 12th for Boardwalk Auto Group’s Exotic Poker Run which will begin at Boardwalk Ferrari and end at Lamborghini Dallas. The best hand wins prizes and the drivers all celebrate the adventure with a sit down lunch at the conclusion.

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About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.

About Brian Ongaro
Brian Ongaro joined Boardwalk in September 2010 as Vice President of Sales and Marketing, on the heels of directing a Columbus, Ohio-based dealership group that included Lamborghini, among its nameplates. With 28 years in broadcast management, Ongaro brings a wealth of organizational management and innovative marketing experience to Boardwalk. Learn more about Brian Ongaro at http://www.BrianOngaro.com.

Brian Ongaro Joins Boardwalk Auto Group as Vice President of Sales and Marketing

Automobile retailing is among the most complex processes on the business landscape. Its components and dynamics—buying, selling, sourcing, service, technical expertise, and relationship building—are constantly in flux. That’s why it takes a unique set of skills to manage its intricacies and implement strategies to effectively grapple with its challenges. As vice president of sales and marketing for Boardwalk Auto Group, Brian Ongaro possesses those uncommon capabilities.

Brian Ongaro joined Boardwalk Auto Group on the heels of directing a Columbus, Ohio-based dealership group that included Lamborghini among its nameplates. But like Boardwalk Founder Scott Ginsburg, the weight of Ongaro’s experience was earned in broadcast media. After joining Ginsburg at Chancellor Media Corporation in 1997, Ongaro was appointed executive vice president and market manager of AMFM, Inc.’s station group in Dallas–the nation’s fifth largest market in terms of revenue. In 2002, he was tapped as the executive vice president for CBS Radio, overseeing their large markets radio stations in the western region.

With 28 years in broadcast management, Ongaro brings a wealth of organizational management and innovative marketing experience to Boardwalk. “I’m going to examine the entire Boardwalk sales process to determine how we can make it a greater overall experience for each customer,” he says.

His focus will be on the abundance of rapidly developing opportunities in the digital space, especially in social networks connected via portable devices. He will also be focused on reputation-marketing strategies to rapidly address customer concerns. “There are a lot of other unique opportunities that haven’t been adequately explored yet,” he adds.

A native of Columbus, Ohio, and a graduate of Ohio State University, Ongaro’s business philosophy is focused on taking care of customers. Ongaro wants to make Boardwalk Auto Group the first place people think of when they are considering buying or servicing their car. Exceeding expectations is the goal. He also wants to be recognized as one of the best places to work in DFW.

About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, or Volkswagen, Boardwalk is here to serve you. Performance. It’s what we do. Learn more about and connect with Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com and at http://www.facebook.com/BoardwalkAutoGroup.

About Brian Ongaro
Learn more about and connect with Brian Ongaro at http://www.BrianOngaro.com and at http://www.facebook.com/BrianOngaro.

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