DealerRater, the world’s premier car dealer review web site, just announced the winners of the 2012 Dealer of the Year Award Program. Through this award program, 37 manufacturer categories were represented and Lamborghini Dallas, located in Richardson, Texas was named 2012 Lamborghini Dealer of the Year for the U.S.
According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews.
“Consumers are increasingly relying on credible, third-party review sites like DealerRater to research prospective dealerships across multiple geographic areas and vehicle brands so as to find the right car dealer committed to quality customer service,” said Chip Grueter, President of DealerRater. “We congratulate Lamborghini Dallas and look forward to their continued success.”
Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group said, “We are honored that Lamborghini Dallas was named DealerRater 2012 Lamborghini Dealer of the Year for the U.S. We embrace the complete unbiased customer feedback and the transparency that DealerRater provides our entire team at Lamborghini Dallas. We also want to take this opportunity to thank all of our team members for their unparalleled commitment to excellence, thus making this award a reality.”
The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year.
The winners of the 2012 Dealer of the Year Awards were announced at the 2012 NADA & ATD Convention and Expo in Las Vegas, Nevada during a press conference on Sunday, February 5, 2012.
About Lamborghini Dallas
Lamborghini Dallas is one of the largest free-standing Lamborghini dealerships in the world with a new state-of-the-art showroom, factory certified service facility and parts department. Lamborghini Dallas is the Highest-Rated DealerRater Certified Lamborghini Dealer in the U.S. driven by some of the highest ranked product specialists and certified technicians in the country. Lamborghini Dallas is part of the highly regarded Boardwalk Auto Group with eight franchises located in Dallas and San Francisco.
About Boardwalk Auto Group
Boardwalk Auto Group is one of the premier auto groups in the nation representing Lamborghini, Porsche, Audi, Ferrari, Maserati, and Volkswagen. Learn more about Boardwalk Auto Group at http://www.BoardwalkAutoGroup.com.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program.